Media Kit
Advertise with 4 Eyes Club
4 Eyes Club launched in October 2026 as the independent voice of eyewear. We're a young publication with a real audience to build — and we'd rather tell you that plainly than pad a rate card with borrowed numbers.
What 4 Eyes Club is
An independent eyewear magazine and website: consumer-first journalism about glasses as healthcare, fashion, and technology — fit science, lens technology explained from the evidence, honest buying guides, and original reader research. Issue #1, "The Debut," is a 100-page monthly magazine, published free to read on this site, with a print edition following. New issues monthly; articles and a club letter weekly.
The audience
Our readers are glasses wearers — people who buy frames, argue about fit, and care how they look in the thing they wear twelve hours a day. We're Connecticut-first: 4 Eyes Club is attached to Go Optical LLC, a real optical store in Manchester, CT, and our earliest community is local — with coverage written for wearers everywhere. We are audience building: this publication is weeks old, and our reach is growing from a small, real base. We don't publish traffic or follower numbers we can't stand behind — the rate card and current numbers are available on request, and we'll show you exactly what we have.
Channels & formats
- Website placements
Display and sponsored placements across 4eyesclub.com — articles, section hubs, and the homepage — clearly labeled as advertising.
- Magazine pages
Full-page and fractional placements inside the monthly magazine (100 pages per issue), alongside the editorial our readers actually open it for.
- Newsletter sponsorship
A sponsorship slot in the weekly club letter — the Fit Cheat Sheet letter our readers signed up for — labeled as a sponsor message.
- Social
Sponsored posts on the club's Instagram and Facebook channels, disclosed in the post itself, in the club's voice and visual standard.
Our one condition
Editorial independence is the product. Advertisers never see coverage before it publishes, never influence a verdict, and every paid placement is labeled as paid. If a frame is in our pages editorially, it earned its place; if it's an ad, it says so. That honesty is exactly why our readers will trust the brands next to it.
Talk to us
For the rate card, current audience numbers, and upcoming issue dates, email hello@4eyesclub.com with "Advertising enquiry" in the subject line. Tell us what you make and who it's for, and we'll reply with what we can honestly offer.